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dimanche 15 juin 2014

Info Post
By Ina Hunt


The purpose of conducting advertisement is to increase the number of sales of the product being advertised. There are certain essential elements which are of importance when carrying out any advertisement. This article highlights some of the essential elements to contemplate when advertising acoustic guitar pickups.

The first factor to think through is the proper identification of the potential consumers. In order to be able to market effectively, you must know the people to target with the marketing. Therefore it is important that you clearly know the people to target. You also need to know the needs as well as the expectations of these individuals. That is what will enable you to effectively reach out to them.

The other factor to think through is the selling price. Selling price is very necessary when it comes to marketing. This is because most of the people will buy a product depending on the suitability of the price. It is therefore imperative for you as a marketer to ensure that the selling price of the product you are marketing is suitable and appropriate to the majority of the targeted population.

The following are some of the things to think through when fixing the selling price. The first one is the market price of other similar products. You must compare the various market prices of other similar products in order to know the best price to fix.

In order to lure more people to buy your product, you need to ensure that your prices are relatively lower as compared to the prices of other traders. However while lowering your prices, you must confirm that you do not incur losses as a result of selling the items at a lower price. You must therefore also factor in the cost you are possibly going to incur including cost of marketing and the buying price.

The selling price is the other essential element to be considered as well. The success of the advertisement will also depend on the selling price. If the selling price is suitable, then most of the people will buy the product hence the advertisement will be successful.

It is therefore necessary that you consider the selling price. The following are some of the elements you need to contemplate when coming up with the selling price. Firstly is the cost of operation. The cost of operation is the expenses you incur as a result of trading on the product.

Cost of conducting the marketing is another important factor to be considered. The cost of marketing will depend of the strategy to be used in the marketing. You must therefore consider the various strategies and the available funds to be used in the marketing. It is always advisable that you consider using strategies which are cost effective in order to reduce the overall cost of conducting the marketing as a whole. The strategy you come up with must also consider the competition you are likely to face.




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