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lundi 13 août 2018

Info Post
By Eric Stone


Music moves people. In cases of people who exercise with a dedicated workout playlist, this is to be taken literally. But music is also an artistic expression, the language of the soul, so to speak.

Glitz, glamour, opulence, and wealth have long held the fascination of society. All of them things to aspire. And there is no better embodiment of all four traits than the celebrity. Throughout history, nothing has held the imagination of the people more tightly than the celebrity, save for religion. It used to be that fame was tightly controlled, the people only knew what the corporate overlords wanted them to know. But as in all things, it changed. Society moved forward. It became so that there were those who could rise to the top, to become gods and goddesses, without the blessing of the suits in their boardrooms. Now, these acts got to that point by being good at what they do, however all the talent in the world cannot make up for marketing, which is why they had to engage in indie rock music video promotion.

An indie rock band is like a regular rock band. The main difference is that an indie rock band does not have the backing of a major record label. This means that they will not have producers, sound engineers, publicists, or the connections to get an album in retailers. An indie band will also have to pay for recording sessions, touring, and merchandise out of pocket.

Even with corporate backing, promotion can be difficult. A performer can have all the talk show appearances and shows in the world and they will still flop. There is not lightning in a bottle when it comes to music. Talent and showmanship do not always win the day. There is no one factor that decides whether or not an act succeeds.

But social media has made promoting somewhat easier. Constant promoting across every social media platform can bring in some new fans. A single viral tweet can bring in hundred or even thousands of new listeners.

But no act would ever be complete without touring. Most performers earn the majority of their revenue from the proceeds gained from tours. Touring, that is travelling from one town to the next and playing venues of all kinds, can bring in publicity like nothing else.

But getting back to the actual video itself. Anyone can record a music video nowadays. The only items that are necessary are a good phone with a camera and a computer. A halfway decent video can be an exorbitant cost however.

Primarily however, the song has to be good. Audiences can forgive even the most mediocre of videos. But a bad song is never going to get too many plays, unless they are of the ironic variety.

Life can be rather plain. But there are moments where it can be spiced up. But those moments are just that, moments, and they are fleeting. If they are recorded, then they can be relived.




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