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vendredi 25 mai 2018

Info Post
By Martha Jones


The rise of individual audio visual companies, namely brands that consist of individual people has caused an awesome rapture in the world of content creation. There is no longer a need to wait to watch something that excites your or is appealing to you. Nowadays with the aid of sites such as YouTube and vine you can create the kind of content you want and make insane amounts of money doing so, even more so than renting an acoustic studio guitarist Nashville.

In fact, it seems like being a self-made successful distributor of content has never been so easy. The game has changed and large corporations no longer have monopolies over tech such as cameras, microphones, and software. The invention of the smart device certainly ensured this. In recent years on sites such as Facebook, Instagram and YouTube have created a platform of sharing media and sharing it instantly and to a ready audience.

These people known and Youtubers and YouTube Channels are becoming self-made organisations that pump out media on the daily. These self-made entities have turned what used to be an exclusive industry and made it a hobby.

It has also never been easier too. Whichever smartphone device you are using has access to millions of software and apps that you can use without paying a cent in order to produce, upload, market, share and popularise your content. There is certainly no longer a middleman, everything is available at the click of a button.

The stars are also starting to see this gap and taking advantage of it. One particular singer who is taking full advantage of the access between content, producer and consumer is Beyonce. In 2013 the mega star decided to abandon all the conventional way of sharing her audio visual album titled Beyonce. Instead of going the bureaucratic way and waiting for all the red tape to clear she took the access that the internet has given and used it as a marketing strategy.

When singers are releasing audio and visual content they have to do it according to the formula. Usually an artist will release a single, the single will gain popularity and traction by being played on radio. Once the single is popular enough on radio the singer will release a visual to accompany the song. This would play on TV shows across the board. Music shows, during commercials etc.

Many online content producers are making massive amounts of money and being referred to as vloggers, youtubers, twitter warriors, and social media influences. Brands across every industry you can think of are willing to pay these individuals substantial amounts of money just to wear their brands and sell their items.

Technology is truly allowing for things to be less capitalistic and more accessible. Anyone from anywhere can now upload media content and have someone watch it or hear it.




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